Luke Ketelaar

Luke Ketelaar

Head Coach/ Owner


B.S. in Applied Exercise Physiology

M.S. in Sports Physiology

CrossFit Level 1

USAW Level 1

About Coach

Although a lifelong athlete, health and fitness have not come naturally to me. I was an overweight kid who liked playing too many video games and had to get kicked outside by my parents to be active in any way. Throughout high school, I competed in swimming, which helped teach me the value of hard work and discipline in exercise. In order to stay active, I began doing CrossFit in 2014 and I felt like I had never worked out before in my life. There were so many new movements, the coaches were more strict on technique than I ever had been, and everyone moved faster than I thought possible during the workout. My mind was blown and my eyes were open to the broad world of fitness that I had not known up to that point. I started coaching less than a year later and began to learn as much as I could of every physical discipline that I could find. Since beginning my coaching journey nearly a decade ago, I have learned and practiced everything from powerlifting and Olympic lifting to calisthenics and flexibility; and I still have much to learn! My goal as a coach is to learn as much as possible in order to use whatever method will bring my athletes their desired results in an efficient manner. Much of my focus today is on remaining pain and injury-free, gaining strength, and continuing to practice exceptional fitness for as long as I possibly can.

Turning Point

By the time I graduated from high school, I had put over a decade of competitive training into my swimming career and had little to show for it. We had a lackluster season, I had fallen short of most of my personal goals, and I even felt that I had lost some friends after we lacked the camaraderie of practice and training together every day. My own outcome-focused goals had become all that I cared about, and I had come up short of my expectations. After months of lacking any focus or motivation, I tried a CrossFit class at a local gym that was known for its tight-knit community and great coaching. Everyone was incredibly kind and supportive, I learned that my technique on most things was about half as good as it should have been, and the guys twice my age kicked my butt in the workout! Instead of being frustrated, I was amazed and inspired to continue coming back and learn as much as I could. This truly opened my eyes to the breadth of what health and fitness can entail. Most importantly, I have learned that progress, no matter how large or small, is far more important to me than reaching an end goal in my fitness.

Motivation & Passion

I coach to help others who also want to improve their health and fitness. To anyone who is unhappy with how they look, unsatisfied with their own strength, or simply wants to feel better about their physical well-being, I want to help you. I don’t hold to just one method or discipline of fitness, because everyone is different. I desire to help individuals find the method of fitness that works for them.